Idea Pages Topics:
Should You Have a Web Site?>>
Many small businesses have a web site, but how do you know if it's right for you? Here are some reasons to have (or not have) a web site.
Business Letters that Work>>
Who says business letters have to be stuffy and boring? Eliminate the stuffy, outdated language and make your letters more readable and more effective.
Finishing What You Started: Sidetracked Marketing Projects>>
Has you marketing project been put on the back burner? Here are some ideas to help you get it back on track.
Marketing Ideas for a Slowing Economy>>
Take advantage of down time and get busy with a marketing program. Here are some ideas to get you started!
Creating a Better Brochure>>
Practical information to help you write a brochure that accomplishes the specific marketing goals of your business.
Marketing Programs for a Small Business>>
Guidelines for developing effective marketing programs: newsletters, web sites, themed mailings, giveaways, etc.
Working with Photos and Graphics>>
Tips on importing images, scanning, graphics file types, web graphics and desktop printing.
The Basics of Press Releases>>
Guidelines for putting together an effective press release.
Maximize Your Marketing Materials>>
Writing, design and software tips for creating brochures, flyers and more. Also includes tips on pre-printed papers.
Making the Most of Your Web Site>>
Make it interesting. Keep it fresh. Tell them what they want to know! Plus, how much should a web site cost?
Writing With Impact!>>
Rev up your writing to maximize the impact of your business and marketing documents.
Building a Consistent Image for Your Company>>
How to create and maintain consistent, professional-looking business and marketing documents.
