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Business Letters: Before and After

The Wimpy (Before) Letter:

Dear Mr. and Mrs. Stewart:

I appreciate the opportunity to provide you with information about ACME real estate services. We believe you will find us to be professional, motivated and results-oriented, as our other clients have.

If you choose to work with me, the selling price of your home will be assessed and a marketing plan will be created to attract the right buyer. With more than 15 years of experience I can provide excellent service and a quick sale. Per our conversation, enclosed please find a brochure which describes my qualifications. If you have any questions, please do not hesitate to call.

Sincerely,


Sandra Meyer

ACME Real Estate

The Supercharged (After) Letter:

Dear Mr. and Mrs. Stewart:

I am very interested in helping you sell your home. In fact, I already have some ideas for making the most of its curb appeal. I've recently sold two homes on your street, so I can help you price your home to sell quickly without leaving money on the table.

• I've enclosed my brochure to explain what I have to offer:
  
• I have 15 years of experience selling homes in your area.
  
• I sold more than 25 homes last year.
  
• My connections in the community help me find the right buyer.
  

My brochure also includes testimonials from clients who have been very happy with my services. I promise to work as hard for you as I have for them. I would love to talk more with you about your home sale. You can reach me anytime on my cell phone at 404-378-0081.

At your service,


Sandra Meyer

ACME Real Estate