Articles

These articles will help you learn more about the writing and design of marketing and business documents. Each article deals with a different topic, and offers simple, practical information you can probably use in your own job.

For more hands-on learning, step-by-step, also take a look at the How To articles that give info about accomplishing specific tasks.

Should You Have a Web Site?

Many small businesses have a web site, but how do you know if it's right for you? Here are some reasons to have—or not have—a web site.

Business Letters that Work

Business letters needn't be stuffy and boring. Eliminate the formal, outdated language and make your letters more readable and more effective.

Finishing What You Started: Sidetracked Marketing Projects

Has you marketing project been put on the back burner? Here are some ideas to help you get it back on track.

Marketing Ideas for a Slowing Economy

Take advantage of down time and get busy with a marketing program. Here are some ideas to get you started!

Creating a Better Brochure

Practical information to help you write a brochure that accomplishes the specific marketing goals of your business.

Marketing Programs for a Small Business

Guidelines for developing effective marketing programs: newsletters, web sites, themed mailings, giveaways, etc.

Working with Photos and Graphics

Tips on importing images, scanning, graphics file types, web graphics and desktop printing.

The Basics of Press Releases

Guidelines for putting together a simple, effective press release.

Maximize Your Marketing Materials

Writing, design and software tips for creating brochures, flyers and more.

Making the Most of Your Web Site

Make it interesting. Keep it fresh. Tell them what they want to know!

Writing With Impact

Rev up your writing to maximize the impact of your business and marketing documents.

Building a Consistent Image for Your Company

How to create and maintain consistent, professional-looking business and marketing documents.