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My Idea Pages newsletter helps you learn more about the writing and design of marketing and business documents. Each issue deals with a different topic, and offers simple, practical information you can probably use in your own job.
For more "hands-on" learning, I've also created separate Here’s How articles that give info about accomplishing specific tasks.
Idea Pages Topics
Many small businesses have a web site, but how do you know if it's right for you? Here are some reasons to have—or not have—a web site.
Business letters needn't be stuffy and boring. Eliminate the formal, outdated language and make your letters more readable and more effective.
Finishing What You Started: Sidetracked Marketing Projects
Has you marketing project been put on the back burner? Here are some ideas to help you get it back on track.
Marketing Ideas for a Slowing Economy
Take advantage of down time and get busy with a marketing program. Here are some ideas to get you started!
Practical information to help you write a brochure that accomplishes the specific marketing goals of your business.
Marketing Programs for a Small Business
Guidelines for developing effective marketing programs: newsletters, web sites, themed mailings, giveaways, etc.
Working with Photos and Graphics
Tips on importing images, scanning, graphics file types, web graphics and desktop printing.
Guidelines for putting together a simple, effective press release.
Maximize Your Marketing Materials
Writing, design and software tips for creating brochures, flyers and more.
Making the Most of Your Web Site
Make it interesting. Keep it fresh. Tell them what they want to know!
Rev up your writing to maximize the impact of your business and marketing documents.
Building a Consistent Image for Your Company
How to create and maintain consistent, professional-looking business and marketing documents.
Here's How
These lessons and tips go hand-in-hand with the topics discussed in the Idea Pages newsletter, including specific steps for expanding your skills.
Business Letters...Before and After
Check out the transformation of a simple cover letter—from dull and uninspiring to confident and convincing.
Review the basic steps: getting a domain name, how to create a web site, and getting the site online.
Working with a Designer or Writer
Tips for getting the most of your working relationship with a designer or writer.
Developing a Basic Marketing Plan
Create a simple marketing plan to organize and track your marketing actions.
A brief, step-by-step guide for writing and laying out a basic brochure.
How to develop and implement a mailing to target your best marketing prospects.
Hands-on tips for formatting and writing a basic press release.
Find out which type of software will work best for the kinds of documents you create.
Wiped out by a virus! Here are some of the simple, basic ways to protect your data from viruses and computer problems.
Creating a Document Step-by-Step
Overcome writer’s block and organize thoughts into a structured document.
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